s value in volatile times—against the backdrop of rising recession fears, sluggish growth and persistent geopolitical and trade tensions. While the ongoing macro factors did not deter buyers, however, the resultant higher price pushed consumers to switch to lower-carat jewellery and light weight jewellery, and which had lower 'making charges', over traditional 22-carat plain gold pieces. Announcing its fourth-quarter results, Tata group company Titan pointed out that those who would have bought jewellery that cost Rs 50,000 and below remained on the sidelines. Jewellers themselves are "vacating" these price points—meaning they’re no longer able to offer the same products at these lower price bands, Titan flagged in its post-earnings call.
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