August 19, 2025
The highest level of gold purity is 24 carat, but no jewellery is offered at that level as without the addition of some alloys, the metal is too soft, making it impractical. On April 16, domestic gold prices hit a lifetime high of Rs 95,000 per 10 grams on commodity exchange MCX. This was driven by nervous investors flocking towards safe-haven assets—gold is considered the best bet to hold its...

s value in volatile times—against the backdrop of rising recession fears, sluggish growth and persistent geopolitical and trade tensions. While the ongoing macro factors did not deter buyers, however, the resultant higher price pushed consumers to switch to lower-carat jewellery and light weight jewellery, and which had lower 'making charges', over traditional 22-carat plain gold pieces. Announcing its fourth-quarter results, Tata group company Titan pointed out that those who would have bought jewellery that cost Rs 50,000 and below remained on the sidelines. Jewellers themselves are "vacating" these price points—meaning they’re no longer able to offer the same products at these lower price bands, Titan flagged in its post-earnings call.

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